Lately google did something to their rank algorithm, in the hope of furnishing it’s search users better results, according to their official blog, this change impacts 11.8% organic search results, put it this way, there are about 12% of google search results are considered low quality by google itself. They planned and started the update about one year ago, no wonder I saw a few of my keywords’ ranks dropped like a rock, but almost all the ranks promoted by articles and blog posts were not affected, some of the keywords even ranked better than before, it’s safe to say that old way of link building is doomed.
So what exactly is linking campaign the old way? a large percentage of SEO firms will do this, they will get links from any websites which accept adding links, the content on those sites will never be updated, and most of them are useless, we call these sites link spamming sites. Now google algorithm probably will weed out these sites, all the links on those websites will have the same fate.
Examples will be great for explanation. It was quite some time ago, I started with this keyword, Vehicle First Aid Kit, at that time almost every body was doing plain linking campaign, lately I figured that every site in the campaign had way too many links, and the worst thing is that those sites are linking sites only and had no content, not even crap content. In the beginning, the ranking of the keyword in question rise pretty fast, eventually the keyword could be found on first page, the party was over when google updated it’s algorithm. Here is another keyword, chain pullers, we promoted this keyword with articles and blog posts, almost no plain links, now we have really good ranking for this keyword. Old and outdated linking campaign lost to content linking, what’s next? In fact the only thing matters here is content, when you create unique and quality content, you will attract readers as well as search engines. You probably think there are already too many blogs out there, it’s not true, there will never be too many good blogs, take a look at this blog, top smartphones , I build it as a hobby and kept adding good or mediocre content, you probably think this site won’t rank a all, in actuality my site is ranking high for some nice search phrases. As we can see, quality article marketing is much better than plain link building. Say you’re building your own bogging network, something like Dog Tie Out, you will have the power to push any sites up in search engines.
At the end of day all you need to do is to create attractive content, publish and share with people, in the mean time advertise your business with your content, your effort will reward you handsomely in the end. Whatever you do, you will need persistence and patience, nothing will automatically improve overnight, be it your business or search rankings, keep writing, publishing, sharing and creating, you will see the day of success. When publisinh articles, I prefer ezine, google will index a new article on ezine promptly, popular blogs will get your post indexed as soon as you post it, I believe you should see for yourself, have a taste of this one, E Track, nice writing, good content, published on popular site, all these points make it perfect for SEO.
By the way, if you don’t take social media account, you’re lost. The Twitter tools is a wordpress plugin, you can install it, then go ahead register a new twitter account and app, configure your twitter tools prpperly, then every new post on your blog will show up in your twitter page, it’s real easy and useful, if you don’t use this tool it’s just too bad.
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